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泰晤士报报道,曼城俱乐部自收购以来,其商业收入已激增至原收购价格的13.5倍。值得注意的是,其中一些赞助商实为空壳公司。
10月2日,英国《泰晤士报》披露,自英超联赛展开调查以来,曼城在商业领域的增长速度有所降低,众多合作伙伴实际上只是空壳企业。
Throughout the period marked by allegations of fictitious sponsorship agreements, Manchester City experienced a surge in commercial revenue. However, since the English Premier League initiated an inquiry in 2018, this upward trend has significantly decelerated. Between 2018 and 2025, Liverpool's commercial earnings climbed from 154 million pounds to 323 million pounds, while Arsenal's revenue increased from 107 million pounds to 263 million pounds.
曼城虽然在商业领域实现了持续的收入上升,其数额从2018年的2.32亿英镑攀升至2025年的3.4亿英镑,但这一增长比率仅为46%,明显逊色于利物浦与阿森纳。自2008年阿布扎比财团接管曼城以来,俱乐部的商业营收已从最初的2500万英镑激增至当前的3.4亿英镑。
尽管曼城在竞技场上取得了显著成就,但其品牌影响力却难以与曼联和利物浦相媲美。但令人惊讶的是,在商业收入领域,曼城已经超越了这两支劲敌。目前,曼城的赞助合同总金额已经达到了阿布扎比财团最初收购时的13.5倍。
尽管尚未明确近期增速减慢是否与英超联赛及欧洲足球协会在2018年展开的调查存在关联,但回溯至2017年,西甲联盟已向欧洲足球协会提交了抗议,强调曼城俱乐部所获得的商业收益异常之高,同时指出其众多赞助商均受到阿联酋政府的直接掌控。
In the year 2024, the management at Manchester City might begin to feel concerned about the narrowing gap in commercial earnings compared to their rivals. That same year, the Premier League's board of directors rejected a massive sponsorship deal with Etihad Airways, citing that the agreement did not align with fair market value. Etihad Airways had been serving as Manchester City's kit and stadium sponsor since 2009, and just a year prior, the club was acquired by the UAE conglomerate.
在同时,曼城已指令其商务团队积极扩张市场版图,力求与遍布全球各行各业的潜在赞助商建立联系。然而,部分潜在合作伙伴的股权状况模糊不清,这促使俱乐部对现有合作战略进行深入的重新评估。
Last year in 2021, amidst skepticism over the identities of several individuals purportedly representing an encrypted currency firm, Manchester City suspended its sponsorship agreement with the company. The club had previously announced a regional partnership with 3Key Technologies, yet The Times revealed that the executives mentioned in their statement had no publicly available information online. Although the firm is said to be registered in Seychelles, no such registration details could be found in the country's corporate records.
在来年,曼城的一个长期商业盟友Wega也引起了人们的猜测。这家公司曾向球迷发放了预先充值的借记卡,但随后却从市场上全面撤回了所有产品,而且似乎并没有任何员工。Wega曾在2015年到2022年期间为曼城提供赞助,但一项网络调查揭示,该公司的资产仅剩1200英镑,其联系电话已失效,而通信地址仅是伦敦帕丁顿的一个邮政信箱。Wega已经不再是曼城的合作伙伴,而曼城方面则对这段合作关系的选择保持沉默。
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